Experienced Entrepreneur Launches CareCloud, a Web-Based Healthcare IT Ecosystem

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Albert Santalo, Founder and Former CEO of Avisena, Sets Sights on Reducing Waste in Healthcare Through the Use of Technology

MIAMI, FL -- (MARKET WIRE) -- 09/16/09 -- Advancements in technology and universal acceptance of the Internet have paved the way for major improvements in the healthcare industry. According to a recent report released by PricewaterhouseCooper's Health Research Institute in August 2009, 1.2 trillion healthcare dollars are wasted each year, with two of the main culprits being administrative inefficiency and redundant care. Albert Santalo, Founder and CEO of CareCloud, a healthcare IT company, is tackling these issues head-on and working alongside his technology team on building CareCloud's proprietary software that is based on a revolutionary systems architecture that will treat healthcare and its participants as an ecosystem -- an integrated environment where all participants share a common commitment of reducing inefficiencies and providing excellence in healthcare.

"Caregivers do not operate individually in the real world, so why would they in the virtual world?" said Albert Santalo, Founder and CEO of CareCloud. "Current offerings in the marketplace do not address this dynamic."

Leveraging a cloud-computing delivery model led by technology giants such as Terremark and Amazon, CareCloud has built its technology based on the most modern, open-source tools available today. The CareCloud platform was created for the end-user with a keen focus on human-centered design and will enable physicians to streamline many aspects of their practice.

Santalo is no stranger to building a high growth company from the ground up. Prior to creating CareCloud, he was CEO of Avisena, a software-enabled revenue cycle management company he founded in 2001. Under his leadership the firm experienced extremely high double-digit revenue growth rates between 2004 and 2008. Santalo also worked at The Hackett Group, where he was a management consultant in the firm's IT Transformation Practice. During his tenure he worked with Global 2000 companies assisting them with IT strategy and technology-enabled business process transformation.

At CareCloud, Santalo has assembled a software development team comprised of industry veterans with large enterprise and healthcare experience ranging from Oracle and Sprint to IBM and Siemens. Recognizing key competitors' deficiencies, Santalo has kept CareCloud's focus on software architecture from day one.

"Most healthcare IT companies start with a bootstrapped development effort," said Santalo. "At CareCloud, we made sure to secure the proper investment capital and then assembled the best team available. From there we worked on cementing foundational components such as workflow, security and collaboration tools," Santalo continued. "All of our systems were then constructed upon this framework."

While CareCloud recognizes that technology is their business, a focus on people is the cornerstone of the company's culture. The goal is to build a truly great company that is beloved by customers, investors, and employees alike. By taking care of employees, treating them like family and providing them with equity stake in the company, CareCloud underscores its commitment to excellence and ensures that customers receive the very best service possible.

ABOUT CARECLOUD

CareCloud is a web-based software and services company that enables healthcare providers to focus on their core mission of caring for patients. Visit CareCloud online at www.carecloud.com or www.twitter.com/carecloud.

MEDIA INQUIRIES

For additional information about CareCloud or to schedule an interview with Albert Santalo, CareCloud President and CEO, please contact Vine Communications at (305) 447-8678.

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Media Contact:
Nikki Deas
Vine Communications, Inc.
(305) 447-8678 x. 300
Email Contact

Released September 16, 2009